What went down at the opening of Crodino Terrace in Belgium The Italian non-alcoholic spritz has also arrived in Brussels and Antwerp

To celebrate its sixtieth anniversary, Crodino chose not to look back with nostalgia, but to project itself into the present with an installation that speaks the language of urban art, skate culture, and urban entertainment. The third and final stop of Crodino’s European tour, hosted between the DRIP Festival in Antwerp and the Urban Sessions Festival in Brussels, became the perfect opportunity to redefine the concept of aperitivo, taking it out of traditional bars and into the spaces where a new generation of consumers moves. The choice of Belgium is no coincidence: in addition to being the brand’s second most important market after Italy, the country has in recent years become a meeting point for cultures, styles, and urban practices. And it’s precisely in this melting pot that Crodino’s “non-alcoholic spritz” finds its strongest narrative today. Created in 1965 with a secret recipe based on 15 ingredients, the product anticipated the mindful drinking trend by decades and now finds itself at the center of a broader conversation around social inclusion, redefined leisure, and freedom of choice.

The Belgian activation works because it doesn’t just communicate an anniversary — it turns it into a moment of shared pop culture. The collaboration with THE SKATEROOM — a collective known for its projects at the intersection of design and social impact — and the intervention of artist OLI-B, who designed the graphics for the limited edition skateboard by Crodino, give shape to a celebration that is both visual and participatory, perfectly aligned with contemporary aesthetics. The “Wheel Game”, installed within the skatepark and activated during both festivals, becomes the playful core of an experience that merges entertainment and lifestyle without falling into promotional clichés. The message Crodino is sending is clear: aperitivo is not about alcohol, but about atmosphere. In a world where consumption is increasingly selective and rituals like toasting take on new meaning, the non-alcoholic spritz stands as a credible, elegant, and socially relevant alternative. 60 years after its creation, Crodino isn’t just celebrating its legacy — it’s proving that it can still sit at the center of the cultural conversation, not by raising its voice, but by raising the bar.